11/24/2023 0 Comments Brisk ice tea hashtags![]() ![]() Information may also differ from package labels because of the limited space on some packages. For current information, refer to packaging on store shelves. PepsiCo views SxSW as a strategic event and many of our brands, including Brisk, participate. Product formulation, packaging and promotions may change. We also wanted to pay tribute to South by Southwest, which is all about cutting-edge technology. We could never have implemented a program like this without a technology like Instagram. We are able to invite Brisk fans to share their vision and then see the results of their collaboration come to life at SxSWi. Consuming too much added sugar can increase your risk of health issues such as obesity, type 2 diabetes, and heart disease. One 12-ounce serving of Brisk Iced Tea contains 16 grams of sugar and 60 calories. We wanted to invite all of our consumers into that collaboration and we also wanted to do something innovative around SxSW Interactive Instagram's new hashtag functionality was the perfect solution. Brisk Iced Tea is not considered a healthy drink due to its high sugar content and lack of nutritional value. Instagram has struck a chord with consumers we were fans and we knew it would be a great platform to engage with Brisk fans. In 2012, PepsiCo announced Brisk had surpassed 1 billion in annual. The one with the bold lemon flavor that kicked iced tea off the back porch and gave it some street cred. Earlier this year we had great success with programs with Foursquare and Stickybits. Brisk is a tea and juice brand managed by the Pepsi Lipton Partnership, a joint venture founded in 1991 between PepsiCo and Unilever until November 2021 when private equity company CVC Capital Partners purchased Unilever's tea unit, Ekaterra, and its interests in the venture. Brisk is the original iced tea with tons of attitude. Mix well until dissolved and then add lemon juice. Pour into pitcher when cool and add sugar. Lucky Twitter users will get their Briskpic. Boil water in a pot and add tea bags and allow to steep for 1 hour. Why did you decide to use Instagram for this promotion?īrisk is always looking for new ways to connect with consumers and the digital space provides a lot of great opportunities. Liptons Brisk iced tea and Instagram, the mobile photo-sharing service. I had a chance to chat with Jamal Henderson from the Brisk team.
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